Search Engine placement is the most important component to a successful veterinary website.  Your placement on the search engines is determined by your website's XHTML (extensible hyper text markup language) that describes each individual page of your website.  You can't see this code on your website, however XHTML code is the foundation upon which your website is built.  This code also includes "keywords" which are the words and phrases people will enter on a search engine when looking for a veterinarian in their area.  These keywords must be specific enough to jump your practice ahead of literally thousands of other entries who offer exactly the same services you do.  Keywords and descriptions are contained in "meta tags" which are a sort of secret code that communicates with various search engines such as Google, Yahoo, Bing and many more.

 

 

The complexity of writing this code has created an entire business sector that does nothing but optimize websites for major search engines.  With the advent of "Standards Based" website requirements and XHTML code known as "strict code", this form of encoding has become even more complex and requires the services of a professional Web Master.  Each page must be properly encoded in order for the search engines to "spider" your website.  "Spidering" and "crawling" are the names given to the systematic examination of text and graphics contained on each page of your website.  Because search engines now read every page of your website, it is more important than ever to have proper encoding so that the search engines can effectively locate and communicate with your website content.

 

BEWARE OF SEO PROMISES THAT DON'T DELIVER!

 

There are literally hundreds of website SEO (Search Engine Optimization) services that will offer you a sales pitch that promises to jump your website to the top of the Search Engines.  Be very careful when buying into these packages.  If you read the "fine print", you'll see that there are loopholes big enough for a Great Dane to walk through!

 

 

If some salesman wants you to pay THOUSANDS OF DOLLARS to optimize your website, you're being scammed!  90% of SEO optimization procedures are FREE

however, you must have a website designer who knows how to obtain and add these optimization codes to your website.

 

Almost ALL Search Engine Optimization codes are provided free to the public, but require a professional web designer who knows how to properly encode them:

 

DON'T GET SCAMMED!

NEVER OUTSOURCE SEO SERVICES

 

SEO services are determined by the number of pages on your website.  Most SEO services begin around $1,500 and can go as high as $6,500 for a single practitioner website.  READ THE CONTRACT and you'll see that any guarantees these companies make to get your website to the top of the Search Engines are predicated on YOUR website designer's ability to add these complex codes.  You're not paying for the codes -- your paying for some tech to put FREE CODES on your website.  At Vet Web Designers, SEO coding is INCLUDED in your website package and is implemented by your own professional Web Master who is assigned to your specific hospital to design and maintain your veterinary website. While so-called "free" websites are worthless, because they do not contain these vital codes, don't pay for something that is actually "free".  Only a professional Web Master can obtain, implement and maintain your Search Engine placement successfully.

 

Other factors affecting search engine placement are your geographical location and population demographics.  It is more difficult for a veterinarian who lives in Los Angeles or New York to get to the top of the search engines, than for a veterinarian who lives in Mountain Home, Arkansas.  However, knowing what keywords to encode and how to write effective descriptions on your website pages that the search engines can read, will move any veterinary website to the top of the search engines in their respective communities.  Our professional webmasters know how to optimize your website and how to ensure that your code "validates" for optimal search engine placement.

 

Understand the difference between a "hit" and a "unique I.P. number".  It doesn't really matter how many "hits" you have on your website - a "hit" simply means that someone "clicked" something on a single page of your site - it might have been a picture, a link to another page, or they might just accidentally have hit their mouse button.  If one of these services wants to charge your "PER HIT", you could end up paying as much as $10,000 per month for no essentially useless information about your website traffic.  What IS important, are how many "unique" visitors come to your website - how many "different" people actually came to your site, what pages did they visit, and what time of day did you have the heaviest traffic?  Vet Web Designers is able to provide you with all of these statistics for FREE, because our servers automatically generate this information.  We won't charge you to see the statistics of your own website  -- because that's just wrong!